Sandisk introduces 128GB microSDXC memory card

• New technology innovation helps boost microSD™ card capacity by 1,000X in less than a decade
• Consumers can now store 16 hours of Full HD video, 7,500 songs, 3,200 photos and more than 125 apps, all on a single removable card

Feb. 24, 2014 – SanDisk Corp. announced the new 128GB2 SanDisk Ultra microSDXC UHS-I memory card, the world’s largest capacity microSD card. Smaller than the size of a fingernail, the new SanDisk Ultra microSDXC card enables consumers to use their phones and tablets as if storage limitations were never a concern, allowing users to capture thousands of songs and photos, and hours of video on a single, removable card.

“SanDisk’s high-performance 128GB SanDisk Ultra microSDXC memory card will reshape the way users interact with their devices,” said Stuart Robinson, director, Handset Component Technologies, Strategy Analytics. “Until now, consumers had to spread out their content between multiple products because the memory on those devices was not able to hold enough data in one place. This 128GB microSD card is going to be popular as the preferred removable storage option, giving users fast, secure and reliable access to their personal data archives.”

Ideal for Today’s Smartphone and Tablet Users

Designed for Android smartphones and tablets, the new SanDisk Ultra microSDXC card provides consumers the highest storage capacity available in a removable form factor. Ideal for shooting Full HD video and high-quality pictures, the 128GB SanDisk Ultra microSDXC card delivers twice the speed of ordinary microSD memory cards and offers the highest video recording performance available.

“The new SanDisk Ultra microSDXC card again demonstrates how SanDisk continues to expand the possibilities of storage so that consumers can benefit from our latest technology advancements,” said Susan Park, director, retail product marketing, SanDisk. “With 128GB of removable storage, consumers will enjoy the freedom to capture and save whatever they want on a smartphone or tablet, without worrying about running out of storage space.”

An Enhanced SanDisk Memory Zone App – Smarter Ways to Organize, Optimize, and Backup Android Smartphones

A new version of the SanDisk Memory Zone app (available on the Google Play store in beta) lets users easily view, access, and backup all of their files from their phone’s memory in one convenient place. As a part of the SanDisk Memory Zone app, SanDisk is releasing OptiMem, a new feature that allows Android users to enhance their phone’s internal memory by automatically transferring some of their old photos and videos to their microSD card4. OptiMem will continuously monitor the user’s mobile device memory levels, and inform them whenever the internal memory falls below a pre-defined threshold.

Technological Breakthrough

Compared to when the microSD card format was first launched in 2004 with 128MB of capacity, SanDisk has increased storage capacity of microSD cards 1,000 times over in less than a decade with the 128GB SanDisk Ultra microSDXC card. To enable 128GB of storage on a removable microSD card, SanDisk developed an innovative proprietary technique that allows for 16 memory die to be vertically stacked, each shaved to be thinner than a strand of hair.

“The technology used to design the 128GB Ultra microSDXC card is well in line with what mobile users expect, and demonstrates SanDisk’s commitment to mobility,” said Christopher Chute, research director, Worldwide Digital Imaging, IDC. “Being able to fit this much capacity into a microSD card smaller than a fingernail is a game changer, and expands the possibilities of what people can do with their mobile devices. The 128GB Ultra microSDXC card frees users from constant concerns around storage limitations.”

Pricing and Availability

The family of SanDisk Ultra microSD memory cards is available worldwide in capacities ranging from 8GB to 128GB with MSRPs of $29.99 to $199.99. In the U.S., the 128GB SanDisk Ultra microSDXC card is available exclusively at BestBuy.com and Amazon.com.